Jan 05

Affiliate Ad Dollars (cpa) Cost Per Action Affiliate Program

Microsoft Ad Center No Comments »

You may have heard of Cost Per Action advertising (CPA for short). It is the most intelligent way and will soon be the most popular way of advertising on the internet.

As you already know the internet is always changing and it is best you change with it or you’ll be left behind. Right now only top internet businesses are using CPA advertising to drive highly targeted traffic to their websites to help promote their businesses or products.

So, who can use Cost Per Action advertising effectively?

Well, nearly everyone that has an online or offline business and has a website for that business. From one man operations, to multi billion dollar companies. Affiliate AD Dollars is a great way for anyone to drive highly targeted and effective traffic to their website because of its potential to gain an actual customer and a real sale.

There are roughly 20,000 search engines on the Internet, serving both general interest topics, and focused tight niche markets. There is no shortage of where you can advertise. The more pages you advertise on, the greater the chances of you making money through a targeted sale.

With Affiliate AD Dollars there are hundreds of interesting products to sell on your website.

These downloadable products are for gaining website traffic, increasing sales, and creating instant websites. Online businesses and individual webmasters are craving to buy software that is affordable AND helpful for their bottom line.

That?s good news for you because all you have to do is place Affiliate AD Dollars on your front page.

Here is a small example: If a Turnkey Website or Software gets sold for $20.00 – you make an easy $10.00 of the sale.

And it’s your targeted traffic that is making Affiliate AD Dollars sales one of the most popular and effective ways of advertising on the internet. So if anything, many of your targeted customers will actually buy products from you!

http://www.affiliateaddollars.com

Ruben M is a successful online entrepreneur that

provides affiliate opportunities to website owners.
http://www.affiliateaddollars.com
http://www.securenetserver.net

Tagged with: • • • •
Dec 12

Using PPC to Generate Profits for Your Affiliate Marketing Business

Pay Per Cick (PPC) No Comments »

There are four fundamental kinds of Search Engines on the Internet and PPC is one of them. In fact, it is one of the best ways for doing promotion of business on the Internet with respect to the cost-effectiveness too. PPC, which means Pay Per Click, has accounted for two billion dollars every year and the Forbes magazine even expect the amount would jump to nearly 8 billion by the end of 2008.

Therefore, now, let us have a look at the way that PPC Search Engines function.

The Search Engines would try to make a list of keywords and give them ratings according to the bid amount which the owners of some websites want to pay. Then, advertisers would try to bid to become the number one for some specific keyword or phrase.

Then, the bidder who has the highest frequency of a certain assigned keyword or phrase would be regarded as top in the Search Engines, and the others follow. Then, your advertisements would be shown on the Engine?s results page according to the amount of bids you have agreed to pay for every hit.

Then, you might want to know how you can generate profits with the help of PPC. Let us have a look.

For some affiliate programs, you might get paid only when a product is really sold when the visitors click through your webpage and buy the products. Profit through this way is unstable since not all visitors would really purchase the products and if the site is not good, visitors would probably not buy products.

Therefore, you could choose PPC for your marking program because the income is more stable and you can make profits easier than not using PPC. By using PPC, you would earn money based on the amount of hits which your visitors make on the advertiser?s site, but not based on the amount of sales.

In fact, PPC can be a very useful resource for your website. When you adopt PPC Search Engines for your affiliate business, you can generate profits from visitors who actually might not be interested in the products or services you provide for them. However, you can still receive money from their hits.

Through using PPC, you can get a lot of benefits. First of all, of course, you can get a lot of profits directly from the programs. Moreover, you can make your site more well-known. When visitors visit some sites through clicking at your site, they might not remember the address of those sites, but they might probably remember yours. Then, when they are going to get to those again, they might click through your sites again! When they click like this time by time, your site would become a very useful source to them so that they would also want to understand more about your site instead of just treating it as a stepping stone. This can then indirectly promote your site.

Actually, PPC is a good means for you to earn some extra revenues easily. For instance, when a visitors search for something through the Search Engine in your site and click on the bided list of the advertisers, you would receive compensation of more than thirty percent of the amount which advertisers bided.

As mentioned above, PPC is a good tool for promoting your own webpage. Many programs would allow users to use the credits received from PPC to exchange for other visitors. This means that you can reach some target customers more easily and attract them to buy the products or services provided on your own.

If you try to put PPC tools as part of your affiliate program, what is going to happen?

In fact, PPC would usually provide a affiliate tool which is user-friendly and can be used immediately and you can fuse it with your site very easily. Some of the commonest tools are banners, text links and search boxes. A number of engines would give your affiliate program a label, usually white and would guide you to customize your own PPC. Thus, using some simple codes which can be remembered easily, you can fuse the PPC into your site without much difficulties.

You might want to know; what are the major benefits I can enjoy if I adopt PPC tools The answer is very simple. You can surely make more money. Besides, you might even have a lifelong stable income if you have get connected to some webmaster friends with the engine.

If you have already have a stable affiliate marketing business, and have a site which is quite popular and have stable amount of visitors or subscribers, you can seriously consider using PPC to help you make extra money. It is not hard to learn to use these tools and you can really earn much more money through using them. Therefore, if you want to widen the source of income for your affiliate business, it is very wise to adopt PPC programs.

Take action now! Try to get more information about PPC search engines and the way you can use them for your affiliate business. It is really a very great chance to boost the profit you can earn from the Internet.

Edmund Toh is a viral list building expert. Download your free exclusive report on how to cash in speed pay check on autopilot in 30 days or less and get paid for life. For a limited time only, click here to download now: http://www.speedpaycheck.biz

Tagged with: • • • • •
Nov 02

Affiliate Marekting With Ppc Programs?

Affiliate PPC 2 Comments »

Does anyone earn from affiliate marketing without a website and through PPC services like Adwords and Yahoo search marketing, etc? How did you start?

Tagged with: • •
Oct 27

Google Has Declared War On Affiliate Marketing

Conversions No Comments »

And they did it in a most unassuming manner.

Google has not formally announced its big news, but it now plans to offer to split commissions with Publishers making affiliates obsolete.

Why would publishers continue the additional work required when dealing with 1000 affiliates who are themselves promoting the publisher’s products on GOOGLE – when they can get one giant affiliate like GOOGLE instead?

And once again the rich get richer and the poor affiliates scratching out a living down here in the trenches will be left scrambling for the crumbs.

We are quite used to scrambling and jumping over each other to get the few crumbs that fall from the table of the big dogs – but now the situation will become much, much worse.

The program is called Conversion Optimizing. It is a pay-per-action model. GOOGLE is using all of the behavioral data they have collected on the web surfing population to target people based on their previous surfing habits.

It is also a cost-per-action model. If you tell GOOGLE, I will give you $.50 per opt-in, they will target those most likely to want your product or service and shower them with your offers wherever they go online.

With each of the above models you must have 50 sales/opt-ins within a 3 day period before you can turn on Conversion Optimizing. And it can be turned on right in your Adwords acount.

The worse part is that using this affiliate-genocide plan the publisher can offer GOOGLE YOUR affiliate commission and get more guaranteed sales/optins on a regular basis. And since there is no love lost between publishers and affiliates – why wouldn’t they?

It works like this:

If you (the advertiser) specify a relatively low target Cost-Per-Conversion, the tool will place conservative bids on only those keywords that Google thinks are a sure-thing in terms of their probability to convert for you ? the result will likely be cheaper conversions, yet fewer of them ? essentially, it will only go after the “low hanging fruit”.

Conversely by specifying a relatively higher target Cost-Per-Conversion, the Conversion Optimizer will have the ability to bid more aggressively, and will compete for higher ad positions on a broader keyword terms, likely resulting in a greater number of conversions, but at a higher cost.

However, new keyword management and keyword analytics solutions can help fundamentally alter this Cost-Per-Conversion vs. Volume of Conversion trade-off ? by focusing on relevancy and Quality Score, advertisers can potentially realize both more conversions at lower costs.

In order to be eligible to use Google Conversion Optimizer, you must be using Google Conversion Tracking, and you must have accrued a minimum of 30 conversions in the last month so that Google can use that conversion history to help optimize your bids.

As you can see, this is an excellent idea – for everyone except the affiliate.

Things are about to get really, really rough if you have been relying on affiliate marketing as your sole source of income. The bottom line is that you must have a product or you are out of business.

Lynne Gordon
I am striving to save the world –
one person, one cat and one dog at a time.

Do not allow disease to rob you and your pet of your health and your lives!

Tagged with: • • •
Sep 27

How Many Keywords Do You Think Is Good For A Ppc Campaign For Affiliate Marketing?

Affiliate PPC 2 Comments »

Im starting a pay per click program for a product. When running ppc campaings what is a good number amount of keywords to use?

Tagged with: • • • • • •
Sep 24

Search Marketing: It’s All About Language

Pay Per Cick (PPC) No Comments »

Search is all about language.

The keyword is a goldmine of information. Not only do you know how many people search on a keyword, the way the keyword term is used helps reveal to you the intent of the visitor. What order do people use words in the keyword phrase? What qualifiers do they use, or not use?

Once you figure out the visitors intent, you need to align everything you do with that intent.

Their Words, Not Yours

Many PPC advertisers make this basic mistake.

They focus most of their attention on the language of the PPC ad, and pay little attention to the language following the click.

Let me explain.

An advertiser carefully crafts a PPC ad. The advertiser includes the keyword in the title. The advertiser creates compelling ad text, aligned with the visitors need. The advertiser delights in the fact their ad appears above the competition, and that the ad is receiving a high number of clicks.

But they neglect to follow through the conversation established by the ad onto the landing page.

There’s More To Conversion Than Call To Action

If you’re not converting to desired action on the landing page, there can be a number of reasons. The offer might not be right. The price point might not be right. The layout might not be right. You can experiment with these factors using multi-variate and split run testing.

One aspect that shouldn’t be overlooked is the language itself. Are you elaborating on the conversation established by the PPC ad? Are you “talking” in the same voice? There is no point phrasing a simple, direct question in the PPC ad, only to bury the visitor in dense corporate-speak on the landing page.

The Tone Of Voice Must Match

The landing page needs to carry on the conversation in the same tone. It must expand on the conversation, enticing the visitor further into the relationship.

One of the downsides of the web is that it can be difficult to conduct customer interactions in the form of a genuine conversation, as a salesperson would, because you can’t quickly alter your content based on their response.

But you can approximate it.

Your landing page should provide multiple calls to action. They should be different. If you only provide one call to action, then you limit the customer response. The customer might not want that option, but something closely related.

So provide different options, leading to different paths of visitor interaction. Entice the visitor deeper into the sales funnel. If you don’t provide options, you risk ending the conversation. The visitor will click back.

Look at ways to keep the conversation going, and the visitor clicking.

Checklist

  • Is your language consistent? Same tone, same style.
  • Are you speaking in the customers language? Use their adjectives, their verbs, their nouns.
  • Does your landing page carry on the conversation established by the text ad?
  • Does your landing page offer multiple calls to action?
  • Are you using your most successful keywords throughout your copy?
  • Are you writing from the visitors point of view? Solve their problems.
Tagged with: • • • • • •
Sep 24

Google Bid Simulator

Google Adwords No Comments »

Google have announced a new Adwords feature called Bid Simulator.

From the Google Adwords blog:

Bid Simulator takes some of the guess work out of cost per click (CPC) bidding by estimating the number of clicks or impressions you could have received if you had used a different maximum CPC bid.

Google have also provided a tutorial video showing you how to work out your value per click, and how to use this value to maximize your profits.

This video provides a great overview of the economics of PPC bidding, then goes onto show you how to use the Bid Simulator tool to arrive at the most profitable bid.

In summary:

  • Determine your max profitable CPA
  • Determine your conversion rate
  • Calculate your value per click
  • Adjust your bids so value per click = ICC (Inceremental Cost Per Click)

This tool, whilst useful in terms of taking a lot of trial and error out of bid setting, will provide marginal benefit in areas where the keyword auction is fierce. If the auction is busy above you, then you’re still going to need to raise you bid a lot for minor increases in volume.

Indeed, some of the recommended bid prices seem very high. The danger is that some people may see this as a helpful autopilot, when really it’s just another “suggestion” tool. Be wary.

The tool is possibly most useful when there is moderate activity in the bid range. Andrew Goodman suggests that Bid Simulator might help a lot in terms of saving cash on the low side:

Case by case, it gets interesting. Take, for example, an account where you figure you’ve done a great job whittling average CPC’s down to 23 cents. Now on a lot of the keywords that you’re getting for 15 cents, you’re not doing great ROI-wise, but you’re reasonably content since the price is low by historic and industry standards, you don’t feel like risking the effort to go down to 11 cents. I think the bid simulator may be helpful in helping advertisers decide when to take risks like that. Shaving those few pennies on lukewarm keywords, across several hundred keywords and a thousand clicks a day, can add up to a lot of saved cash you can then turn around and devote to better performing keywords or channels (or simply, profitability).

Also, as it is a simulator, your actual mileage out on the real Google may vary.

Here’s a presentation on how to use the bid simulator within your Adwords account.

Tagged with: • • • • • • • •
Sep 24

Online Ad Exchanges – Watering Down the Water

Affiliate PPC No Comments »

How do ad networks that nobody has ever heard of create enough inventory to pull in premium advertisers? It’s simple: create it!

A recent MediaPost article was titled Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent. From that article:

Many of the sites in these exchanges use multiple layers of I-frames, which further complicated efforts to track campaigns. Sites are able to hide fraudulent traffic behind numerous layers of nested I-frames, leaving advertisers blind to in-view data, according to the study.

Mpire believes the default trafficking behavior of many RON buys is to include fraudulent and well-known botted sites. Gluck writes in the study that not all marketplace or exchange traffic is bad, but rather simply includes nefarious inventory that ad networks could block, but for some reason do not.

If you are a legitimate advertiser using these networks, they are stealing your money. If you are a legitimate publisher your inventory is being priced down because it is being priced against, compared against, and often sold in a bundled package with pure fraud. Even if you choose not to sell ads in the ad exchanges, your media is still being compared against the garbage, and the garbage is driving down the perceived value of your inventory. Thus many of these ad exchanges are a perfect mixture of the tragedy of the commons and a market for lemons.

A few years ago I remember listening to a sleazy affiliate marketer talking about how mixing your traffic in with other traffic was a benefit. No wonder, as guys like him were working the iframes + pushing cookies + using bots to view pages and click ads and fill out lead generation forms. He was operating at a criminal level, stealing from whoever he could, but had yet to go to jail.

Every network that collects leads has buckets of different quality levels. SEO and search PPC tend to be toward the top, as search is pure as the snow. And then the volume guys tend to fill up quota with trash. On average the quality is good enough to keep selling it, but the premium quality stuff is being discounted by the people who are mixing junk into the equation.

In the comments section of the above MediaPost article Sylvie Chen added

When we designed a Behavioral Targeting Ad system, it was quite obvious that RON Ad networks always exhibited a higher click thru rate but very low click to buy rates. Our suspicion was that these sites had some mechanism that ’simulated actions’. When we analyzed the IP addresses, the first node was always the same, clue to either bot controlled or site controlled robot clicks.

These simulated interactions make it seem like there is some value (chalk it up to brand, or some such), but unfortunately if a bot clicks your ad that does nothing for branding ;)

How big of a hit are some publishers taking from this fraud? Well Yahoo! didn’t allow advertisers to opt out of their content network when buying search traffic, and consequently some of their search traffic was priced at only ~ 1/3 of what the same click would cost from Google. It is no wonder Yahoo! had to sell off their search assets when they were being out-monetized 3:1 on core keywords (due in part to fraudulent traffic partners). And the cost to non-search publishers in these ad exchanges is likely even greater than it was to Yahoo!, since there is so much more watered down inventory (relative to legitimate inventory) in such ad exchanges. At its worse, about half of Yahoo!’ Searches ad clicks came from search, whereas some of these ad exchanges have their legitimate inventory measured in the single digits!

This leads back to why the price of a search click is often higher than what some affiliate networks or advertisers pay for leads: because the search traffic is real & targeted, unlike a lot of robotic and incentivised traffic sources. Search converts higher, and often has a higher average conversion value.

Plus who has time to sort through thousands of fake leads each month? They not only offer no value, but they also waste time that could be spent further qualifying and servicing the legitimate leads!

Want to read the Mpire’s full report? Download it hear.

Tagged with: • • • • • • •
Sep 24

PPC vs SEO

Pay Per Cick (PPC) No Comments »

Search marketing consists of two channels: PPC (pay-per-click) and SEO (search engine optimization). Both channels have advantages and disadavatages you need to consider before committing resources to either approach.

Advantages Of Google AdWords Over SEO

Minimal Impact – Most sites won’t need to make design or layout changes in order to use PPC. SEO often requires site design changes, and these changes can be significant.

Instant – Traffic can start flowing in a matter of minutes once a campaign has been launched. With SEO, traffic can take some time to build, and there is no guarantee it will arrive at all.

Pay On Performance- You only pay when you receive traffic. If you do not receive traffic, you owe nothing. SEO requires a large upfront investment with no guarantees of campaign performance. Traffic and visibility isn’t directly controlled by the SEO.

Precise Keyword Targeting - You chose the keyword terms under which you appear. This allows you to run tightly focused campaigns. With SEO, pages can appear under a wide range of keyword terms, and sometimes these terms are unrelated to your campaign. This can make campaigns difficult to measure.

Precise Tracking And Adjustment – You get instant, precise figures, and you can adjust your campaigns in real time. SEO campaigns can be adjusted, but it is time consuming, and the results of which might not be seen for months.

Landing Page Control – You decide which page search visitors see. With SEO, visitors can arrive on any page the search engine has in its index.

Region Control – You control the regions and countries in which people see the ads. With SEO, you have no control over regions or countries.

Buy Position – want to rank #1? You can pretty much buy it with PPC. SEO is hit and miss affair when it comes to ranking, and ranking for highly competitive keywords can be virtually impossible for new sites.

Control Your Budget – You can specify how much you want to pay for any given period, and you can stop and re-start campaigns when it suits you. SEO is largely an upfront cost, and the campaign can’t easliy be switched off.

Time Control - You can control when your ads are seen. SEO has no such control.

Advantages Of SEO

Given the features and flexibility of PPC, why would people use SEO?

It comes down to two things:

cost per click and trust

SEO has zero cost per click. Of course, this doesn’t mean SEO is free. SEO is time intensive, and time costs money. It can also involve third party costs, such as link buying. However, the on-going cost of a well executed SEO campaign can come in well under that of PPC, especially if good rankings are maintained.

People tend to trust the main listings more so than they trust the paid listings. The main listings receive the lionshare of attention and clicks.

In the study “An Empirical Study Of Paid Listings In Product Search And Purchase” (PDF) the researchers found users to be suspicious of paid results:

For paid listings to yield the financial results that are
anticipated by the business community, it is critical that
consumers perceive paid listings and their descriptions
as relevant to their transactional tasks. The results of this
study support previous findings that this may not be the
case, but also provide some guidance for the
development of paid listings. Participants in the study
showed a bias against paid listings in several ways. They
reported an explicit suspicion about paid listings in their
verbal protocols. They rated the relevance of the paid
listings as lower than the organic listings despite the
content of the descriptions being controlled across listing
type

However, it should be noted that eye pattern studies show both high positioned PPC and organic listings achieve significantly more attention than lower ranking listings, organic or otherwise.

The key location on Google for visibility as determined by the eye activity in the study is a triangle that extends from the top of the results over to the top of the first result, then down to a point on the left side at the bottom of the “above the fold” visible results. This key area was looked at by 100 percent of the participants. In the study, this was referred to as the “Golden Triangle”. Generally, this area appears to include top sponsored, top organic results and Google’s alternative results, including shopping, news or local suggestions.

The Advantages Of Feeding PPC Into SEO, And Vice Versa

Some of the most powerful SEO strategies blend PPC and SEO, taking advanatge of both systems.

PPC is an ideal testing ground for SEO. Typically, the SEO guesses if a keyword term is worth the time and effort of attempting to rank for that term. Perhaps the keyword term doesn’t receive as much traffic as the estimated numbers suggest. By running a PPC campaign on the keyword terms prior to implementing an SEO campaign, the SEO can get more accurate estimate of search volumes. The SEO can also test out the wording of language on landing pages to see how altering the copy to favor search spiders makes a difference to conversions.

Similarly, SEO can feed back into PPC campaigns. Because SEO casts a wide net, traffic logs can sometiems reveal lucrative keyword combinations that the research tools do not.

An SEO strategy, built up over time, should reduce the cost-per-click price of a combined strategy. If a site ranks well for expensive terms, then you may be able to switch PPC bidding away from these terms and use the funds on covering other terms.

Tagged with: • • • • • • • •
Sep 24

Why You Must Test & Change Your PPC Bid Strategy

Pay Per Cick (PPC) No Comments »

Years ago some noted PPC experts like Perry Marshall recommended bottom fishing AdWords for deals in some competitive markets, claiming that as searchers moved down the listings they were more pre-qualified to make a purchase.

Google’s ad quality score algorithms, bid prices, editorial standards, and the competitive landscape of paid search have changed to where it is much harder to find deals with nickel and dime clicks. Google favors smaller tight lists of keywords over broad mix and match ad groups. And, in an attempt to kill off many forms of ad arbitrage, they made a decision to recycle leading ads against the long tail vs letting longtail advertisers get those clicks for cheap.

27 minutes into this video Dan Thies claims that their sales per click dropped off as their ads moved down the page.

Today George Michie published a blog entry on Search Engine Land about why position bidding wastes money, claiming that the value of traffic doesn’t vary by position (though stating it does vary by time of day and day of week).

The next time someone tries to engage you in a discussion about “finding the right position” for a particular term, remind them that the value of the traffic is measurable; but the cost of a position is unknown, and unknowable, changing based on the whims of your competition. Bottom line: don’t let your competitors run your search program.

Mr. Michie linked to a PDF titled An Empirical Study of Search Engine Advertising Effectiveness – though that statistical study focused on one advertiser in the automotive group. None of these citations should give you a clear optimal bid position strategy, but all should give you encouragement to test your market and find out what works best for you.

Tagged with: • • • • • • • •
Previous Entries
preload preload preload